Aurora
>Aurora Movie(with Music)@ YouTube

This is the renovation for a headquarter showroom to convey their philosophy to "change the World with the state-of-the-art printing technology." When two Aurora panels overlap, a rainbow like gradation appears and chromatic undergo an infinite transformation by the view angles. Using this effect, the entire space becomes highly explorable, providing alluring polychromatic world that mesmerizes visitors with ever-changing layering. The company's identity is clearly expressed through, not only its daily-advancing technology, but also through manifesting the moment colors are created by light.
















(Photography : Nacasa & Partners, aaat )
In collaboration with :
Space design : Takeo Minato, Kaz Yoneda, Yuko Ishizu
Lighting design : Izumi Okayasu Lighting Design (Izumi Okayasu, Atsushi Sugio)
UX design : Takram (Hisato Ogata, Tatsuya Narita)
Graphic design : Kazuo Soma
Music : Keiji Matsui
>Aurora Movie(with Music)@ YouTube